Fake it till ya make it baby!!

I recieved an interesting piece of advice the other day.  I was having a discussion about a white paper and we were debating the differences between a scenario and case study.  My challenge was that I didn't have a suitable case study (real life example) of the exact service/s I wanted to promote - they're new you see and I have to start somewhere.  I know how effective case studies are in marketing materials because it allows the reader to identify with the problem, the situation, the solution and the outcomes.  It makes it familiar and relevant to them.  Not a blah blah list of I do this and I do that...  When I [rather sheepishly] suggested that we could use scenario's (hypothetical situations, solutions and outcomes) my collegue picked up on my reluctance.  I didn't (and don't) want to be percieved as talking a good game but with little substance.  Her kinds words were "be the company you want to be". 

My sardonic spin on that is "fake it till you make it".  It got me to thinking about presentation though.  In so many areas of life (business, employment, relationships, sports, academia etc) it is vital that we pay some attention to how we present ourselves. 

So the question I want to leave you with is....  "who do you want to be and how do you present yourself to be that person?"

Be great, have fun.